Banco Bradesco was founded in 1943 as a commercial bank under the name “Banco Brasileiro de Descontos S.A.”. In 1948, the bank entered a period of intense expansion, which made it becoming Brazil’s largest commercial bank in the private sector at the end of the 1960s. The bank expanded its activities nationwide during the 1970s, conquering Brazilian urban and rural markets. In 1988, the bank incorporated the housing loan subsidiaries, the investment bank, and the finance company, making its a multiple bank and then the bank changed its name to Banco Bradesco S.A. The bank are one of Brazil’s largest private banks (non controlled by government) in terms of total assets. The bank provide a wide range of banking and financial products and services in Brazil and abroad to individuals, small to mid-sized companies and major local and international corporations and institutions. The bank has the most extensive private-sector branch and service network in Brazil, which permits to reach a diverse customer base. The bank’s services and products encompass banking operations such as lending and deposit-taking, credit card issuance, consortiums, insurance, leasing, payment collection and processing, pension plans, asset management and brokerage services.