Comunicaciones Celulares (Comcel), operating under the brand name Tigo, is controlled by Sweden's Millicom International Cellular, which specializes in mobile phone systems and has operations in 19 countries. It was the first mobile operator in Guatemala when it launched commercial operations in 1990. The company enjoyed a monopoly position until 1999 when Telefónica and Telgua (owned by América Móvil) entered the market as the second and third operators. The company also provides international long-distance, roaming, internet and local telephony services. Comcel operates GSM/GPRS/EDGE and 3G/HSDPA networks and as of December 31, 2009 it had 5.3 million subscribers, which covers approximately 98% of the total population.